Did you ever think about picking the right colors for your store? If you did, you might know that the colors red/orange, black and royal blue (Burger King anyone) attract impulse shoppers and tend to show up a lot at outlet malls.
Warm exciting colors like red make you feel hungry and energetic. Lighter blue on the other hand makes you feel secure and trustworthy about a brand or store. That’s why so many banks have – you guessed it – blue logo’s and branding. Not that our banks can be trusted as much as they could be in the older days, but then again, a red logo wouldn’t help much.
Not only do colors affect what kind of customers you’ll be attracting. The use of power words can also evoke certain emotions. For example: the infographic mentions that 52% of consumers are more likely to enter a store if there is a sale sign in the window. Definitely worth giving a shot in your online store as well.