Hey there friends. In our interview series we’d like to showcase interesting stores and store owners on the SolidShops platform, as well as share e-commerce tips from people who are in the online store business every day.
This week, we’ve had the chance to talk to Jill, who runs Lady Rose, an online store selling hand made jewelry with a straight-up ’50s feel to it. Read on to see what Jill’s tips are for running a successful online store.
Hi Jill, can you tell our readers who you are and how your started your online store?
Sure! I’m Jill and I’m a teacher. I teach Dutch to my students in school and I love my job, but I was looking for a way to be creative outside of school and do my own thing during my evenings and weekends. That’s how I got the idea of opening my own little jewelry business for people that are looking for creative but really affordable jewels and accessories.
How did you come up with the name Lady Rose for your business?
In my collection I use a lot of roses. Together with a friend who coined the term “Lady Rose”, I got excited about using that name for my business. There’s a funny side-story to it though. “Lady Rose” appears to be a music band in Asia, which has led a lot of fans to my Facebook page commenting on my jewels.
Of course, that was not really helping my business so here’s a little tip for people in the same situation as me: you can limit your Facebook page visibility to people from certain countries. It’s not that I didn’t like the high number of fans on my Facebook page, it’s just that they weren’t exactly looking for jewels :).
Your store is pretty successful to say the least. Do you mind sharing your secret with our readers?
I think it’s important to renew your collection on a regular basis. That’s definitely one of the things that make people get excited about visiting the shop regularly. Almost every day there’s something new to discover. That combined with prices that are affordable to anyone makes that people shop on a regular basis with us.
Besides that, I combine an online store and Facebook store with offline activities like home shopping nights. I think that’s another way to be there for your clients. Don’t just start an online store, but make sure you connect with them on a personal offline level. I certainly enjoy being amongst my clients. You guys would probably call that online/offline combination cross channeling.
One of the dreams I have is opening up my own little boutique store in my own house where people could come and pickup their orders, as well as browse through my collections.
Oh and of course, don’t skimp on hiring a good web designer for creating a design that’s truly custom made. Pascalculator designed my store and I’m absolutely happy with the result so I’d definitely recommend him.
What do you like most about SolidShops?
For me that’s definitely the ease of use of the SolidShops application. I’m not exactly a computer expert and I like how easy it is to manage my store with SolidShops. That and your amazing support make it a winner for me.
Great! Now tell us what’s the one thing you want us to improve?
Well, now that you’re asking. I’d love to have an automated way to inform my clients that their orders have been shipped. That’s something I’m still doing manually right now.
I’ll make sure to pass it on. Thanks for the tip and good luck with your business!